Behind the Scenes: The Making of Oakland Fashion Week Art & Style Magazine (Issue #2)

This year, I was invited to join the Oakland Fashion Week Art & Style Magazine design and production team, as this new East Bay fashion magazine's Creative Director! I am thrilled to be a part of creating the very first printed issue of Oakland Fashion Week Art & Style Magazine, and I am pleased to announce that our magazine has been published, and is now available for purchase as a printed or digital copy! 

As of now, Oakland Fashion Week Art & Style Magazine will be issued semi-annually, to correspond with the two major seasons of fashion: Spring/Summer, and Fall/Winter. Each issue will feature various topics, including, but not limited to, local Fashion Designers runway looks, Styling Tips, Beauty Tips, Oakland Hot Spots, and coverage on upcoming and previous Oakland Fashion Week Events and Runway Shows, as well as exclusive fashion photos! 

The First  Released Issue!

The cover of Oakland Fashion Week Art & Style Magazine Issue #2, released May 2018.

Although this is the first printed issue of Oakland Fashion Week Art & Style Magazine, Issue #1 of this magazine was partially created, and the cover was released several months ago. Once I joined the team, and we created a completely new issue, the Editor in Chief decided to label this new issue as Issue #2.  
As Creative Director of this new semi-annual publication, I was entrusted the task of designing the magazine's layout, arranging subject matter, and scheduling photo-shoots for exclusive content. The creator of Oakland Fashion Week, and Editor in Chief of the magazine, Christal Carthon, arranged the details of two photo shoots, including the selection of the photo-shoot team: stylist, make-up artist, designers, models, and photographers.      

Meanwhile, I scouted the city of Oakland for photographable locations. My husband and I, took numerous photos of street art, and interesting building compositions, which I used throughout the magazine as a background to a few of the magazine pages. 

I also had the opportunity to write several articles for the magazine, such as an article about Oakland Fashion Week's stylist, which includes biographical information, and their extensive experience in the styling field. I interviewed two models who not only participated on the Oakland Fashion Week runway, but are featured in magazine fashion photos as well. As each element of the magazine was checked off the to-do-list, the overall layout of the magazine began to come together, achieving the vision we had originally anticipated. 

Creating Exclusive Photos!

For our first Spring/Summer Issue, a team of photographers, models, and hair & make up artists, paired up with Oakland Fashion Week Designers, taking the latest East Bay High Fashion looks to the city streets of Oakland, for an OFW Magazine Exclusive Photo Shoot! 

The first photo-shoot, which includes the photo of Desiree Davis, used as our issue's cover look, was completed prior to my joining the magazine's creative team. I was provided with all of the photos from that shoot, and I then selected several photos to use throughout the magazine. The photos were absolutely stunning! 

Here I am, enjoying the scenery in Oakland's China town, with my nine-month old baby girl. Photo: Javier Rangel.

The second photo-shoot for the magazine, was held at the fabulous Audrey B's Boutique, located at 1415 Webster Street in Oakland. Our team for that day included, Photographers, Marco Acevedo Garcia, and Everett Bass, Make-Up Artist, Michelle Carthon, Designers, Audrey B, Valerie Cotton (Adorna Couture), and Sergio Omar (The Shades Company). Pharoah Brand was the Fashion Stylist, Unique Cooper, the Production Assistant, and I was working as the Photography Director. The beautiful models were Juliua Fraser, Capri Quattrocoi, and Kelsie Granneman. Here are a few behind the scene photos of that photo-shoot: 

Inside Audrey B Boutique, 1415 Webster Street, Oakland. Photo: Roxanne Rodriguez Rangel.

Inside Audrey B Boutique, 1415 Webster Street, Oakland. Photo: Roxanne Rodriguez Rangel.

Inside Audrey B Boutique, 1415 Webster Street, Oakland. Photo: Roxanne Rodriguez Rangel.

Make-Up Artist, Michelle Carthon's tools of the trade! Photo: Roxanne Rodriguez Rangel.

Make-Up Artist, Michelle Carthon and model, Capri Quattrocoi. Photo: Roxanne Rodriguez Rangel.

The amazingly talented photographers, Marco Acevedo Garcia, and Everett Bass, Official OFW Photographers. Photo: Roxanne Rodriguez Rangel.

The delightful Fashion Designer, Valerie Cotton (Adorna Couture), and myself! Photo: Roxanne Rodriguez Rangel.

Photographer, Marco Acevedo Garcia takes a photo of model, Kelsie Granneman, wearing a dress by The Shades Company, inside Audrey B's Boutique. Photo: Roxanne Rodriguez Rangel.

Production Assistant, Unique Cooper, makes ajustments to model, Kelsie Granneman's hair and make-up, while Photographers Everett Bass, and Marco Acevedo Garcia prepare to take photos. Photo: Roxanne Rodriguez Rangel.

It All Comes Together 

Page 17 of Oakland Fashion Week Art & Style Magazine. Model, Kelsie Granneman wearing a dress by The Shades Company. Location: Audrey B. Boutique. Photo: Marco Acevedo Garcia.

Shortly after the photoshoot held at Audrey B. Boutique, I received the edited photos from our photographers, Marco Acevedo Garcia, and Everett Bass. The pictures were sensational! Truly one of the most challenging aspects of my job was narrowing down the hundreds of high quality editorial photos taken during the two photo-shoots, and selecting only seven photos from the first photo-shoot, and six photos from the second. However, once the magazine was completed, I feel confident that I chose the photos that best represented our goal for the photo-shoot, and our vision for the magazine. 

Printing and Distribution 

Oakland Fashion Week Art & Style Magazine has arrived! 
On May 23rd, our magazine was released, both as a printed copy and a digital version. I was ecstatic to receive my personal printed copy! It was very exciting to hold a printed copy of the magazine that I had such a huge part in helping to create! 

Here I am enjoying the printed copy of Oakland Fashion Week Art & Style Magazine, Issue #2!

If you haven't already, make sure to purchase your copy of Oakland Fashion Week Art & Style Magazine Issue #2 today!
​You can purchase a digital copy by clicking here. Or visit www.oaklandfashionweek.org to order a printed copy! 

Our Next Issue...

The Fall/Winter 2018 issue, Issue #3, of Oakland Fashion Week Art & Style Magazine is already beginning to take shape! It has been exhilarating to work on such an exciting project! Some topics we will cover include, exclusive photos from  all five days of Oakland Fashion Week 2018's Runway Events, an exclusive spread featuring OFW2018's Crewfire Challenge Winner, the lovely model, Elissia Mathews, and much, much more! 

Thank you for supporting Oakland Fashion Week, Oakland Fashion Week Art & Style Magazine, and for reading my blog! See you soon! 

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Blog Category: Oakland Fashion Week